RIM’s leading the U.S.A mobile market share hit 44.5% very last quarter, as said by IDC. On the other hand, in the Asia-Pacific region, Windows Mobile devices embrace stronger cellular market penetration. There is an estimated 6 million devices shipped previous year—at the same time RIM’s was under 1 million, reported by Springboard Research.

The research director of Springboard informed ZDNet Asia in an e-mail interview that BlackBerry’s uptake in the Asia-Pacific region is slower than that in the U.S. A partly because of Windows Mobile’s dominance the market because the associated service expenses linked with BlackBerry’s push mail function. Moreover the cost of the BlackBerry server and its service costs are higher than Windows Mobile’s push mail function. On the other hand, BlackBerry’s service cost is thought high in the Asian business context, particularly for the SMB (small to medium-sized business) segment and RIM struggles from service providers in Asia region offering push mail to consumers.
The Director also added, Chinese Mobile has a service cost at RMB148 or US$21 each month but RIM’s beats RMB300 or US$43 per month and the user does not have to pay for a server, either. Nowadays RIM expects to change this situation with its recent introduction software product. The new software is known as BlackBerry Unite! It’s aimed at users as well as SMBs and allowing up to five consumers to connect to a push mail platform. Singapore opened the Unite! service very last month and the new software is a free download, while users still bear mobile data traffic costs.

RIM Asia-Pacific regional vice president, Gregory Wade, ensured in an e-mail interview the global economy is pushing SMBs to be more connected because these organizations recognize the productivity gains with doing more work on the go. He also added this need has moved beyond the top layer in organizations:

The value proposition of the BlackBerry and Smartphone reaches well beyond the traditional high-level corporate user.

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